01221cam a2200349 i 4500 000047679 7370 20030408143744.0 010322|1999 vm 000 eng 0844203513 IRC IRC IRC eng 659.2 BI-T Bivins, Thomas H. (Thomas Harvey), 1947- Public relations writing : the essentials of style and format / Thomas H. Bivins. 4th ed. Lincolnwood, Ill. : NTC/Contemporary, 1999. xiii, 385 p. : ill. ; 23cm. This book is about: Writing for public relations; Planning your message; Choosing the right message and medium; Ethical and legal issues in public relations writing; Media relations and placement; News releases and backgrounders; Annual reports... Public relations. Public relations United States. Public relations United States Authorship. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng