Quantitative methods in marketing /

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Quantitative methods in marketing /

This book presents quantitative methods in marketing.

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Bibliografiske detaljer
Hovedforfatter:	Hooley, Graham J.
Andre forfattere:	Hussey, Michael.
Format:	Bog
Sprog:	English
Udgivet:	London : International Thomson Business, 1999.
Udgivelse:	2nd ed.
Fag:	Marketing. Marketing > Mathematical models.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Lignende værker

Marketing research and modeling :
Udgivet: (2004)

Quantitative Marketing and Marketing Management
af: Wolfgang, Fritz, et al.
Udgivet: (2025)

Differential games in marketing
af: Jørgensen, Steffen
Udgivet: (2004)

Modelling and quantitative methods in fisheries
af: Haddon, Malcolm
Udgivet: (2001)

Quantitative methods in derivatives pricing :
af: Tavella, Domingo
Udgivet: (2002)

Quantitative methods in project management
af: Goodpasture, John C.,
Udgivet: (2004)

The mathematics of finacial models: Solving real-world problems with quantitative methods /
Udgivet: (2014)

Quantitative methods for business decisions : with cases /
af: Lapin, Lawrence L.
Udgivet: (1994)

Quantitative Analysis of Market Data a Primer
af: Adam, Grimes
Udgivet: (2025)

1983 AMA Educators' Proceedings : research methods and causal modeling in marketing /
Udgivet: (1983)

Quantitative Risk Management
af: McNeil, Alexander J
Udgivet: (2010)

Marketing Strategy and Competitive Positioning (4th Edition)
af: J. Graham, Hooley, et al.
Udgivet: (2025)

Multichannel Marketing: Metrics and Methods for On and Offline Success /
af: Arikan Akin
Udgivet: (2008)

Quantitative financial economics : stocks, bonds, and foreign exchange /
af: Cuthbertson, Keith.
Udgivet: (1996)

Accountable marketing
af: Rosenwald, Peter J.

Multichannel marketing : Metrics and methods for on and offline success
af: Arikan, Akin
Udgivet: (2008)

Marketing Communications 2003-2004
af: Hughes, Graham
Udgivet: (2003)

Analytical marketing
af: Simon, Leonard S.
Udgivet: (1970)

Applications in basic marketing
af: Perreault, William D.
Udgivet: (2005)

Marketing on a budget
af: Ros Jay
Udgivet: (1998)

Essential quantitative methods for business, management and finance
af: Oakshott, Les
Udgivet: (2012)

Marketing
Udgivet: (2004)

Multichannel marketing : metrics and methods for on and offline success /
af: Arikan, Akin, 1969-
Udgivet: (2008)

Marketing Strategy & Competitive Positioning (Sixth Edition)
af: Graham, Hooley, et al.
Udgivet: (2023)

Quantitative modeling of earth surface processes
af: Pelletier, Jon D
Udgivet: (2013)

Handbook of Research Methods for Marketing Management
af: Robin, Nunkoo, et al.
Udgivet: (2025)

Complete Online Marketing Activities at Dé House Construction and Investment Consultancy Company Limited by Aisas Model
af: Tran, Thanh Bình
Udgivet: (2023)

Markets and marketing :
af: Preston, Lee E
Udgivet: (1970)

Quantitative analysis for management /
af: Bonini, Charles P.
Udgivet: (1997)

Marketing management
af: Kotler, Philip
Udgivet: (2016)

Marketing on a budget
af: Jay, Ros.
Udgivet: (1998)

Marketing on a budget
af: Ros Jay
Udgivet: (1998)

Quantitative microbial risk assessment /
af: Haas, Charles N.
Udgivet: (1999)

Marketing management
af: Kotler, Philip
Udgivet: (2003)

Marketing for tourism /
af: Holloway, J. Christopher.
Udgivet: (1995)

Marketing Strategy the Difference Between Marketing and Markets (3th Edition)
af: Paul, Fifield
Udgivet: (2025)

Market Research and Analysis Methods, Design, and Data
af: Marcus, Goncalves
Udgivet: (2025)

Marketing yourself
af: Ciletti, Dorene
Udgivet: (2004)

Marketing channels /
af: Berman, Barry.
Udgivet: (1996)

Marketing research in a marketing environment /
af: Dillon, William R.
Udgivet: (1994)