01296cam a2200373 i 4500 000047757 7450 20030326135701.0 010324|1998 vm 000 eng 0697132374 IRC IRC IRC eng 384.54068 BR-J Brown, James A. (James Anthony), 1932- Radio-television-cable management / James A. Brown, Ward L. Quaal. 3rd ed. Boston : McGraw-Hill, 1998. xix, 554 p. : ill. ; 26cm. Managing electronic mass media systems. Theories of managing. Principles of managing and the manager's role. Profiles of middle managers. Managing media personnel. Managers and media Audiences. Managing local programming. Managers and national programming... Radio broadcasting. Television broadcasting. Radio broadcasting United States Management. Television broadcasting United States Management. Quaal, Ward L. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng