APA Citation

Czinkota, M. R., Kotabe, M., & Mercer, D. (1997). Marketing management: Text and cases. Cambridge MA: Blackwell.

Chicago Style Citation

Czinkota, Michael R., Masaaki Kotabe, and David Mercer. Marketing Management: Text and Cases. Cambridge MA: Blackwell, 1997.

MLA Citation

Czinkota, Michael R., Masaaki Kotabe, and David Mercer. Marketing Management: Text and Cases. Cambridge MA: Blackwell, 1997.

Warning: These citations may not always be 100% accurate.