Style de citation APA

Czinkota, M. R., Kotabe, M., & Mercer, D. (1997). Marketing management: Text and cases. Cambridge MA: Blackwell.

Style de citation Chicago

Czinkota, Michael R., Masaaki Kotabe, et David Mercer. Marketing Management: Text and Cases. Cambridge MA: Blackwell, 1997.

Style de citation MLA

Czinkota, Michael R., Masaaki Kotabe, et David Mercer. Marketing Management: Text and Cases. Cambridge MA: Blackwell, 1997.

Attention : ces citations peuvent ne pas être correctes à 100%.