Czinkota, M. R., Kotabe, M., & Mercer, D. (1997). Marketing management: Text and cases. Cambridge MA: Blackwell.
Trích dẫn kiểu ChicagoCzinkota, Michael R., Masaaki Kotabe, và David Mercer. Marketing Management: Text and Cases. Cambridge MA: Blackwell, 1997.
Deismireacht MLACzinkota, Michael R., Masaaki Kotabe, và David Mercer. Marketing Management: Text and Cases. Cambridge MA: Blackwell, 1997.
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