Marketing management : text and cases /
THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distributio...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge MA :
Blackwell,
1997.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distribution Decisions; Designing Effective Promotion and Advertising Strategies; Direct Marketing, Sales Promotion, and Public Relations; Selling and Sales Management; and The Future of Marketing. |
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| Physical Description: | xxii, 675 p. : ill. ; 23.5cm. |
| ISBN: | 1557866953 |