Marketing management : text and cases /
THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distributio...
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | , |
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Cambridge MA :
Blackwell,
1997.
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Riassunto: | THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distribution Decisions; Designing Effective Promotion and Advertising Strategies; Direct Marketing, Sales Promotion, and Public Relations; Selling and Sales Management; and The Future of Marketing. |
|---|---|
| Descrizione fisica: | xxii, 675 p. : ill. ; 23.5cm. |
| ISBN: | 1557866953 |