Marketing management : text and cases /

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Marketing management : text and cases /

THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distributio...

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Dades bibliogràfiques
Autor principal:	Czinkota, Michael R.
Altres autors:	Kotabe, Masaaki., Mercer, David.
Format:	Llibre
Idioma:	English
Publicat:	Cambridge MA : Blackwell, 1997.
Matèries:	Marketing. Management. Marketing > Management > Case studies. Marketing > Management.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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