Marketing management : text and cases /

क्यूआर कोड

Marketing management : text and cases /

THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distributio...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Czinkota, Michael R.
अन्य लेखक:	Kotabe, Masaaki., Mercer, David.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Cambridge MA : Blackwell, 1997.
विषय:	Marketing. Management. Marketing > Management > Case studies. Marketing > Management.
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

समान संसाधन

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Cases in marketing management /
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Marketing management cases in Malaysia
द्वारा: Sieh Lee Mei Ling
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Strategic marketing management : text and cases /
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प्रकाशित: (1994)

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Fundamentals of marketing /
द्वारा: Stanton, William J.
प्रकाशित: (1994)

Business marketing management : B2B /
द्वारा: Hutt, Michael D.
प्रकाशित: (2010)

Global marketing /
द्वारा: Keegan, Warren J.
प्रकाशित: (1997)

Strategic marketing
द्वारा: Cravens, David W.
प्रकाशित: (2006)

Global marketing management :
द्वारा: Quelch, John A.
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Global marketing strategies /
द्वारा: Jeannet, Jean-Pierre.
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MarketSim :
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Cases in strategic marketing management /
द्वारा: Vincze, Julian W.
प्रकाशित: (2000)

Global marketing management
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Marketing management /
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Marketing management : strategies and programs /
द्वारा: Guiltinan, Joseph P.
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Basic marketing management /
द्वारा: Dalrymple, Douglas J.
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Strategic market management /
द्वारा: Aaker, David A.
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Marketing strategy and management
द्वारा: Constantin, James A
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Strategic marketing management cases
द्वारा: David W. Cravens
प्रकाशित: (1999)

Strategic marketing management cases
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Marketing management
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Case Studies in Marketing Management
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Cases in marketing management
द्वारा: Bernhardt, Kenneth L.
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Services marketing management : an international perspective /
द्वारा: Kasper, Hans.
प्रकाशित: (1999)

Marketing management.
प्रकाशित: (1992)

Strategic marketing management : eeting the global marketing challenge /
द्वारा: Anderson, Carol H.
प्रकाशित: (2000)

Global marketing management
द्वारा: Kotabe, Masaaki
प्रकाशित: (2004)

Marketing management
द्वारा: Kotler, Philip
प्रकाशित: (2003)

The marketing plan /
द्वारा: Cohen, William A. 1937-
प्रकाशित: (1998)

Marketing : making the future happen /
द्वारा: Corkindale, David.
प्रकाशित: (1996)

Multinational marketing management
द्वारा: Keegan, Warren J.
प्रकाशित: (1980)

The marketing planning workbook : effective marketing for marketing managers /
द्वारा: Dibb, Sally.
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Marketing management :
द्वारा: Bradley, Frank
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Marketing management :
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Marketing management :
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