Marketing management : text and cases /
THis boook presents: An Overview of Marketing; Understanding the Buyer, the Environment and the Competition; marketing Planning; Marketing Research and Information; Forecasting; market Segmentation, Positioning and Branding; Product and Service Decisions; New Products; Pricing Decisions; Distributio...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Cambridge MA :
Blackwell,
1997.
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