01387cam a2200385 i 4500 000047799 7493 20030314100357.0 010322|1996 vm 000 eng 0631191526 IRC IRC IRC eng 658.83 HI-E Hibbert, Edgar P. International market research : a financial perspective / Edgar Hibbert and Jonathan Liu. Oxford, UK : Blackwell Business, 1996. ix, 229 p. : ill. ; 24.5cm. This book is divided into tn chapters: Marketing Research; Planning and Organizing Research; International Research Decisions; Project Finance; Financing the Marketing Programme; Research methods; Information Technology and Research; Application of Research and Financial Appraisal; Research Decisions: the Marketing Mix; Developing Business Plans. Marketing. Finance. Business. Enterprises. Marketing research Finance. International business enterprises Research Finance. Liu, Jonathan. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng