Rejuvenating the mature business : the competitive challenge /

This book presents: Maturity, a state of mind; The firm matters, not the industry; Strategic innovation; Choosing the strategic territory; The entrepreneurial organisation; The crescendo model of rejuvenation...

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Bibliographic Details
Main Author: Baden-Fuller, C. 1948-
Other Authors: Stopford, John M.
Format: Book
Language:English
Published: London ; New York : Routledge, 1992.
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Institutions: Mạng thư viện Đại học Đà Nẵng