Rejuvenating the mature business : the competitive challenge /

This book presents: Maturity, a state of mind; The firm matters, not the industry; Strategic innovation; Choosing the strategic territory; The entrepreneurial organisation; The crescendo model of rejuvenation...

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Detalles Bibliográficos
Autor principal: Baden-Fuller, C. 1948-
Otros Autores: Stopford, John M.
Formato: Libro
Lenguaje:English
Publicado: London ; New York : Routledge, 1992.
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