Retail management : a strategic approach /

This book has eight parts: An Overview of Strategic Retail Management, Situation Analysis, Targeting Customers and Gathering Information, Choosing A Store Location, Managing a Retail Business, Merchandise Management and Pricing, Communicating with the Customer, and Planning for the Future.

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Glavni avtor: Berman, Barry.
Drugi avtorji: Evans, Joel R.
Format: Knjiga
Jezik:English
Izdano: Upper Saddle River, NJ : Prentice Hall, 1998.
Izdaja:7th ed.
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