Cita APA

Kotler, P., Bowen, J., & Makens, J. (1999). Marketing for hospitality and tourism (2nd ed.). Upper Saddle River, NJ: Prentice Hall.

Citación estilo Chicago

Kotler, Philip, John Bowen, y James Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 1999.

Cita MLA

Kotler, Philip, John Bowen, y James Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 1999.