Kotler, P., Bowen, J., & Makens, J. (1999). Marketing for hospitality and tourism (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
Chicago ZitierstilKotler, Philip, John Bowen, und James Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 1999.
MLA ZitierstilKotler, Philip, John Bowen, und James Makens. Marketing for Hospitality and Tourism. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 1999.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.