01325cam a2200397 i 4500 000047877 7571 20030312144608.0 010324|1999 vm 000 eng 0130807958 IRC IRC IRC eng 647.940688 KO-P Kotler, Philip, 1931- Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. 2nd ed. Upper Saddle River, NJ : Prentice Hall, 1999. 800 p. ; 25cm. This book provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace. Marketing. Tourism. Hospitality industry. Hospitality industry Marketing. Tourism Marketing. Bowen, John. Makens, James. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng