APA Citation

Schultz, D. E., Robinson, W. A., & Petrison, L. A. (1998). Sales promotion essentials: The 10 basic sales promotion techniques (3rd ed.). Lincolnwood, Ill.: NTC Business Books.

Chicago Style Citation

Schultz, Don E., William A. Robinson, and Lisa A. Petrison. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques. 3rd ed. Lincolnwood, Ill.: NTC Business Books, 1998.

MLA Citation

Schultz, Don E., William A. Robinson, and Lisa A. Petrison. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques. 3rd ed. Lincolnwood, Ill.: NTC Business Books, 1998.

Warning: These citations may not always be 100% accurate.