Schultz, D. E., Robinson, W. A., & Petrison, L. A. (1998). Sales promotion essentials: The 10 basic sales promotion techniques (3rd ed.). Lincolnwood, Ill.: NTC Business Books.
Stile di citazione ChicagoSchultz, Don E., William A. Robinson, e Lisa A. Petrison. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques. 3rd ed. Lincolnwood, Ill.: NTC Business Books, 1998.
Citazione MLASchultz, Don E., William A. Robinson, e Lisa A. Petrison. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques. 3rd ed. Lincolnwood, Ill.: NTC Business Books, 1998.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.