01096cam a2200337 i 4500 000047937 7632 20030304152432.0 010322|1996 vm 000 eng 0844235121 IRC IRC IRC eng 659.111 SU-J Surmanek, Jim. Media planning : a practical guide / Jim Surmanek. 3rd ed. Lincolnwood, Ill. : NTC Business Books, 1996. xii, 209 p. : ill. ; 23cm. This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction. Advertising. Advertising media planning United States. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng