Gregory, J. R., & Wiechmann, J. G. (1999). Marketing corporate image: The company as your number one product (2nd ed.). Lincolnwood, IL: NTC Business Books.
Chicago ZitierstilGregory, James R., und Jack G. Wiechmann. Marketing Corporate Image: The Company As Your Number One Product. 2nd ed. Lincolnwood, IL: NTC Business Books, 1999.
MLA ZitierstilGregory, James R., und Jack G. Wiechmann. Marketing Corporate Image: The Company As Your Number One Product. 2nd ed. Lincolnwood, IL: NTC Business Books, 1999.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.