01082cam a2200337 i 4500 000047945 7641 20030304152459.0 010326|1999 vm 000 eng 0844224480 IRC IRC IRC eng 659.1 LE-H Lewis, Herschell Gordon, 1926- Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain. Lincolnwood, Ill. : NTC Business Books, 1999. xi, 228 p. : ill. ; 23cm. This book presents about: The Purpose of Advertising; Planning the Communication; Budgeting; Creative Strategy; Media; Production; Testing and Reserch... Advertising. Advertising Handbooks, manuals, etc. Nelson, Carol. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng