Citace podle APA

Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2nd ed.). Boston: Irwin/McGraw-Hill.

Styl Chicago

Zeithaml, Valarie A., a Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

Citace podle MLA

Zeithaml, Valarie A., a Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

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