01496cam a2200385 i 4500 000047975 7671 20030304152551.0 010404|1997 vm 000 eng 0844230243 IRC IRC IRC eng 659.132 BO-A Book, Albert C. Fundamentals of copy and layout / Albert C. Book, C. Dennis Schick. 3rd ed. Lincolnwood, Ill. : National Textbook Company, 1997. viii, 278 p. : ill. ; 28cm. Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publications, direct mail, out-of-home media, promotional products/specialty advertising, yellow pages advertising. Broadcast and interactive media: radio, television, internet advertising. Conclusion: cases. Advertising. Typography. Copy. Advertising copy. Advertising layout and typography. Schick, C. Dennis. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng