Small business management : an entrepreneurial emphasis /

This book is divided into five parts: Entrepreneurial Opportunities; Developing the New Venture Business Plan; Small Business Marketing; Managing Small Business Operations; and Financial Management in the Entrepreneurial Firm.

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Dades bibliogràfiques
Autor principal: Longenecker, Justin Gooderl, 1917-
Altres autors: Moore, Carlos W., Petty, J. William.
Format: Llibre
Idioma:English
Publicat: Cincinnati : South-Western College, 2000.
Edició:11th ed.
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Descripció
Sumari:This book is divided into five parts: Entrepreneurial Opportunities; Developing the New Venture Business Plan; Small Business Marketing; Managing Small Business Operations; and Financial Management in the Entrepreneurial Firm.
Descripció física:xxxi, 701 p. : col. ill. ; 26cm.
ISBN:0538890150