Small business management : an entrepreneurial emphasis /

This book is divided into five parts: Entrepreneurial Opportunities; Developing the New Venture Business Plan; Small Business Marketing; Managing Small Business Operations; and Financial Management in the Entrepreneurial Firm.

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Bibliographische Detailangaben
1. Verfasser: Longenecker, Justin Gooderl, 1917-
Weitere Verfasser: Moore, Carlos W., Petty, J. William.
Format: Buch
Sprache:English
Veröffentlicht: Cincinnati : South-Western College, 2000.
Ausgabe:11th ed.
Schlagworte:
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