Small business management : an entrepreneurial emphasis /

This book is divided into five parts: Entrepreneurial Opportunities; Developing the New Venture Business Plan; Small Business Marketing; Managing Small Business Operations; and Financial Management in the Entrepreneurial Firm.

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Detalles Bibliográficos
Autor principal: Longenecker, Justin Gooderl, 1917-
Otros Autores: Moore, Carlos W., Petty, J. William.
Formato: Libro
Lenguaje:English
Publicado: Cincinnati : South-Western College, 2000.
Edición:11th ed.
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