Vanden Bergh, B. G., & Katz, H. (1999). Advertising principles: Choice, challenge, change. Lincolnwood, Ill: NTC Business Books.
Chicago Style CitationVanden Bergh, Bruce G., i Helen Katz. Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill: NTC Business Books, 1999.
Cita MLAVanden Bergh, Bruce G., i Helen Katz. Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill: NTC Business Books, 1999.
Atenció: Aquestes cites poden no estar 100% correctes.