Vanden Bergh, B. G., & Katz, H. (1999). Advertising principles: Choice, challenge, change. Lincolnwood, Ill: NTC Business Books.
Chicago Stili AlıntıVanden Bergh, Bruce G., ve Helen Katz. Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill: NTC Business Books, 1999.
MLA AlıntıVanden Bergh, Bruce G., ve Helen Katz. Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill: NTC Business Books, 1999.
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