APA Citation

Vanden Bergh, B. G., & Katz, H. (1999). Advertising principles: Choice, challenge, change. Lincolnwood, Ill: NTC Business Books.

Chicago Style Citation

Vanden Bergh, Bruce G., and Helen Katz. Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill: NTC Business Books, 1999.

MLA Citation

Vanden Bergh, Bruce G., and Helen Katz. Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill: NTC Business Books, 1999.

Warning: These citations may not always be 100% accurate.