Advertising principles : choice, challenge, change /
This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity.
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill :
NTC Business Books,
1999.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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