Advertising principles : choice, challenge, change /

This book is divided into four parts: The Challenging Business of Advertising; The Challenge of Strategy in Marketing and Advertising; Media Strategy: Challenges and Choices; and The Challenge of Advertising Creativity.

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Vanden Bergh, Bruce G.
अन्य लेखक: Katz, Helen.
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Lincolnwood, Ill : NTC Business Books, 1999.
विषय:
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