Marketing : real people, real choices /
Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product.
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| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Upper Saddle River, N.J :
Prentice Hall,
2000.
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| Vydání: | 2nd ed. |
| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Shrnutí: | Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product. |
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| Fyzický popis: | xix, 580 p. : col. ill. ; 27.5cm. |
| ISBN: | 0130213047 |