Marketing : real people, real choices /
Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product.
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| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J :
Prentice Hall,
2000.
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| Édition: | 2nd ed. |
| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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