Marketing : real people, real choices /

Making Marketing Decisions; Understanding and Identifying Markets; Creating and managing a Product: Goods and Services; Assigning Value to the Product. Delivering the product; Communicating about the Product.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Solomon, Michael R.
Diğer Yazarlar: Stuart, Elnora W.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Upper Saddle River, N.J : Prentice Hall, 2000.
Edisyon:2nd ed.
Konular:
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