Cita APA

Zikmund, W. G., & D'Amico, M. (1998). Student learning guide [for] Effective marketing: Creating and keeping customers (2nd ed.). Cincinnati, OH: South-Western College.

Citación estilo Chicago

Zikmund, William G., y Michael D'Amico. Student Learning Guide [for] Effective Marketing: Creating and Keeping Customers. 2nd ed. Cincinnati, OH: South-Western College, 1998.

Cita MLA

Zikmund, William G., y Michael D'Amico. Student Learning Guide [for] Effective Marketing: Creating and Keeping Customers. 2nd ed. Cincinnati, OH: South-Western College, 1998.