Student learning guide [for] Effective marketing : creating and keeping customers /
The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, OH :
South-Western College,
1998.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and positioning strategies. Basic concepts about goods, services and positioning strategies... |
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| Physical Description: | iv, 363 p. ; 27.5cm. |
| ISBN: | 0538878592 |