01437cam a2200385 i 4500 000048128 7831 20030312093420.0 010321|1998 vm 000 eng 0538878592 IRC IRC IRC eng 658.8 ZI-W Zikmund, William G. Student learning guide [for] Effective marketing : creating and keeping customers / William G. Zikmund, Michael D'Amico ; prepared by Ron E. LaFreniere. 2nd ed. Cincinnati, OH : South-Western College, 1998. iv, 363 p. ; 27.5cm. The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and positioning strategies. Basic concepts about goods, services and positioning strategies... Marketing. Consumer. Marketing. Consumer behavior. Export marketing. D'Amico, Michael. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng