rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Student learning guide [for] Effective marketing
    sub title: creating and keeping customers
  name:
    name part: Zikmund, William G.
    role:
      role term: creator
  name:
    name part: D'Amico, Michael.
  type of resource: text
  origin info:
    place:
      place term: vm
    place:
      place term: Cincinnati, OH
    publisher: South-Western College
    date issued: 1998
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: iv, 363 p. ; 27.5cm.
  abstract: The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and positioning strategies. Basic concepts about goods, services and positioning strategies...
  note: William G. Zikmund, Michael D'Amico ; prepared by Ron E. LaFreniere.
  subject:
    title info:
      title: Marketing
  subject:
    title info:
      title: Consumer
  subject:
    topic: Marketing
  subject:
    topic: Consumer behavior
  subject:
    topic: Export marketing
  classification: 658.8 ZI-W
  identifier: 0538878592
  record info:
    record content source: IRC
    record creation date: 010321
    record change date: 20030312093420.0
    record identifier: 000048128