Student learning guide [for] Effective marketing : creating and keeping customers /
The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Cincinnati, OH :
South-Western College,
1998.
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| Edición: | 2nd ed. |
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