01492cam a2200397 i 4500 000048220 7927 20030310085847.0 010322|1994 vm 000 eng 0176041478 IRC IRC IRC eng 658.83420971 KI-G Kindra, Gurprit S. (Gurprit Singh), 1954- Consumer behaviour : the Canadian perspective / Gurprit S. Kindra, Michel Laroche, Thomas E. Muller. 2nd ed. Scarborough, Ont. : Nelson Canada, 1994. xxiv, 697, I-11 p. : ill. ; 25.5cm. Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer behaviour. Ethnic groups in Canada. Consumer behaviour in French Canada. Reference groups... Marketing. Consumer behavior. Consumer behavior Canada. Consumers Canada. Marketing Canada. Laroche, Michel. Muller, Thomas E. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng