rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behaviour
    sub title: the Canadian perspective
  name:
    name part: Kindra, Gurprit S. (Gurprit Singh)
    name part: 1954-
    role:
      role term: creator
  name:
    name part: Laroche, Michel.
  name:
    name part: Muller, Thomas E.
  type of resource: text
  origin info:
    place:
      place term: vm
    place:
      place term: Scarborough, Ont
    publisher: Nelson Canada
    date issued: 1994
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiv, 697, I-11 p. : ill. ; 25.5cm.
  abstract: Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer behaviour. Ethnic groups in Canada. Consumer behaviour in French Canada. Reference groups...
  note: Gurprit S. Kindra, Michel Laroche, Thomas E. Muller.
  subject:
    title info:
      title: Marketing
  subject:
    title info:
      title: Consumer behavior
  subject:
    topic: Consumer behavior
    geographic: Canada
  subject:
    topic: Consumers
    geographic: Canada
  subject:
    topic: Marketing
    geographic: Canada
  classification: 658.83420971 KI-G
  identifier: 0176041478
  record info:
    record content source: IRC
    record creation date: 010322
    record change date: 20030310085847.0
    record identifier: 000048220