http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Consumer behaviour defined. The dynamics of consumer behaviour: an introductory example. Modelling consumer behaviour. Perceptual phenomena and marketing strategy. the consumer as a learner. Consumer attitudes: formation and change. Needs, values, and lifestyles. Cultural influences on consumer behaviour. Ethnic groups in Canada. Consumer behaviour in French Canada. Reference groups...
Gurprit S. Kindra, Michel Laroche, Thomas E. Muller.