01161cam a2200349 i 4500 000048233 7941 20030304152041.0 010322|1999 vm 000 eng 0844229520 IRC IRC IRC eng 659.113 SC-D Schultz, Don E. Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes. 5th ed. Lincolnwood, Ill. : NTC Business Books, 1999. xxi, 378 p. : ill. ; 24cm. Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing... Advertising. Advertising campaigns. Barnes, Beth E. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng