01183cam a2200373 i 4500 000048279 7989 20030313155654.0 010322|2000 vm 000 eng 039587050X IRC IRC IRC eng 658.802 AN-C Anderson, Carol H. Strategic marketing management : eeting the global marketing challenge / Carol H. Anderson, Julian Vincze. Boston : Houghton Mifflin, 2000. xxiv, 474, 12 p. : col. ill. ; 25.5cm. This book is about: An introduction to strategic marketing management; Achieving competitive advantage; Implementing marketing-Mix strategies; Managing marketing efforts; ... Marketing. Management. Strategic planning. Strategic planning. Marketing Management. Vincze, Julian W. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng