01151cam a2200385 i 4500 000048281 7991 20030326140925.0 010322|1998 vm 000 eng 1864484616 IRC IRC IRC eng 796.0698 SH-D Shilbury, David. Strategic sport marketing / David Shilbury, Shayne Quick and Hans Westerbeek. St. Leonards, NSW : Allen and Unwin, 1998. xiii, 320 p. : ill. ; 23cm. This book is about: Identification of marketing opportunities; Strategy determination; Strategy implementation, evaluation and adjustment. Sports. Sports sponsorship. Sports Management. Sports sponsorship. Sports Economic aspects. Quick, Shayne. Westerbeek, Hans. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng