01062cam a2200337 i 4500 000048287 7998 20030326140957.0 010322|1997 vm 000 eng 0844235830 IRC IRC IRC eng 658.802 PE-L Percy, Larry. Strategies for implementing integrated marketing communications / Larry Percy. Lincolnwood, Ill. : NTC Business Books, 1997. xi, 241 p. ; 22.5cm. This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ... Marketing. Management. Communication in marketing. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng