rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategies for implementing integrated marketing communications
  name:
    name part: Percy, Larry.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: vm
    place:
      place term: Lincolnwood, Ill
    publisher: NTC Business Books
    date issued: 1997
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi, 241 p. ; 22.5cm.
  abstract: This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...
  note: Larry Percy.
  subject:
    title info:
      title: Marketing
  subject:
    title info:
      title: Management
  subject:
    topic: Communication in marketing
  classification: 658.802 PE-L
  identifier: 0844235830
  record info:
    record content source: IRC
    record creation date: 010322
    record change date: 20030326140957.0
    record identifier: 000048287