Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2001). Essentials of marketing (2nd ed.). Australia ; United States: South-Western College.
Style de citation ChicagoLamb, Charles W., Joseph F. Hair, et Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia ; United States: South-Western College, 2001.
Style de citation MLALamb, Charles W., Joseph F. Hair, et Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia ; United States: South-Western College, 2001.
Attention : ces citations peuvent ne pas être correctes à 100%.