Cita APA

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2001). Essentials of marketing (2nd ed.). Australia ; United States: South-Western College.

Citación estilo Chicago

Lamb, Charles W., Joseph F. Hair, y Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia ; United States: South-Western College, 2001.

Cita MLA

Lamb, Charles W., Joseph F. Hair, y Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia ; United States: South-Western College, 2001.