Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2001). Essentials of marketing (2nd ed.). Australia ; United States: South-Western College.
Stile di citazione ChicagoLamb, Charles W., Joseph F. Hair, e Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia ; United States: South-Western College, 2001.
Citazione MLALamb, Charles W., Joseph F. Hair, e Carl D. McDaniel. Essentials of Marketing. 2nd ed. Australia ; United States: South-Western College, 2001.
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