<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00911cam a2200325 i 4500</leader>
  <controlfield tag="001">000048337</controlfield>
  <controlfield tag="003">8052</controlfield>
  <controlfield tag="005">20030306162521.0</controlfield>
  <controlfield tag="008">010323|1998    vm            000   eng</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">0333684001</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">IRC</subfield>
   <subfield code="c">IRC</subfield>
   <subfield code="d">IRC</subfield>
  </datafield>
  <datafield tag="041" ind1="0" ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1="1" ind2="4">
   <subfield code="a">302.23</subfield>
   <subfield code="b">WA-J</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Watson, James,</subfield>
   <subfield code="d">1936-</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
   <subfield code="a">Media communication :</subfield>
   <subfield code="b">an introduction to theory and process. /</subfield>
   <subfield code="c">James Watson.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">New York :</subfield>
   <subfield code="b">St. Martin's Press,</subfield>
   <subfield code="c">1998.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">317 p. ;</subfield>
   <subfield code="c">23.5cm.</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
   <subfield code="a">This book is about: Setting the scene; The language of study; Audience; Media in society; ...</subfield>
  </datafield>
  <datafield tag="630" ind1="0" ind2="4">
   <subfield code="a">Mass media.</subfield>
  </datafield>
  <datafield tag="650" ind1="0" ind2="4">
   <subfield code="a">Mass media.</subfield>
  </datafield>
  <datafield tag="OWN" ind1=" " ind2=" ">
   <subfield code="a">DUT</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
   <subfield code="a">From the UDN01</subfield>
  </datafield>
  <datafield tag="TYP" ind1=" " ind2=" ">
   <subfield code="a">Monograph</subfield>
  </datafield>
  <datafield tag="TYP" ind1=" " ind2=" ">
   <subfield code="a">Printed language</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
   <subfield code="a">Mạng thư viện Đại học Đà Nẵng</subfield>
  </datafield>
 </record>
</collection>
