01419cam a2200349 i 4500 000048347 8062 20030306164226.0 010322|1999 vm 000 eng 0724801421 IRC IRC IRC eng 658.848 FL-R Fletcher, Richard. International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown. [Frenchs Forest, NSW] : Prentice Hall, 1999. xxiv, 656 p. : ill. ; 24cm. The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entry... International marketing strategy: Gaining competitive advantage overseas; international competitive marketing strategies... Contemporary challenges in international marketing... Marketing. Export marketing Asia. Export marketing Pacific area. Brown, Linden. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng