rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing
    sub title: an Asia-Pacific perspective
  name:
    name part: Fletcher, Richard.
    role:
      role term: creator
  name:
    name part: Brown, Linden.
  type of resource: text
  origin info:
    place:
      place term: vm
    place:
      place term: Frenchs Forest, NSW]
    publisher: Prentice Hall
    date issued: 1999
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiv, 656 p. : ill. ; 24cm.
  abstract: The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entry... International marketing strategy: Gaining competitive advantage overseas; international competitive marketing strategies... Contemporary challenges in international marketing...
  note: Richard Fletcher, Linden Brown.
  subject:
    title info:
      title: Marketing
  subject:
    topic: Export marketing
    geographic: Asia
  subject:
    topic: Export marketing
    geographic: Pacific area
  classification: 658.848 FL-R
  identifier: 0724801421
  record info:
    record content source: IRC
    record creation date: 010322
    record change date: 20030306164226.0
    record identifier: 000048347