International marketing : an Asia-Pacific perspective /

The international marketing environment: the rationale for international marketing; the international economic and financial environment; the cultural environment of international business... The international marketing mix: rresearching international markets, international market selection and entr...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Fletcher, Richard.
Awduron Eraill: Brown, Linden.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: [Frenchs Forest, NSW] : Prentice Hall, 1999.
Pynciau:
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